verb
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to make something look brilliant or better.
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to display one's wealth, status, merit, etc. in an ostentatious manner.
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to behave imperiously, arrogantly.
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to behave in a coquetish manner; to flirt.
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to contest; to vie for superemacy.
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to deal with dishonestly for one's own gain; to commit a fraud; to cheat; to deceive.