noun
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an explanation or justification of an act, idea, etc.; a reason.
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a false reason or motive put forth to hide the real one; excuse; a pretext.
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the object to be attained; intention or purpose; an aim; a target.
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good reputation; fame.
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the act or intention of cheating; a dishonest action or trick.
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a bad, wrong or unfit place.
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(dance) a mode of posturing, in which one's intention is expressed in another's words.