= ಅಲಂಕಾರ.

the act of decorating; beautification; decoration.

anything used for decorating; an ornament.

the person or thing that enhances the dignity, decorum or pride of something.

beauty; elegance.

an expression, as a metaphor or simile, using words in a nonliteral sense or unusual manner to add vividness, beauty, etc. to what is said or written; a figure of speech.